According to a 2015 survey commissioned by the Center for Prevention at Blue Cross and Blue Shield of Minnesota, 66 percent of Minnesotans said that they shop at least once a week at a traditional grocery store. That puts grocery stores in an ideal position to promote health and well-being by encouraging nutritious choices.
Winona Hy-Vee received funding from the Statewide Health Improvement Partnership (SHIP) to purchase display items to support healthy choices. Among the changes at the store, 25 recipe card holders have been placed in aisles next to central ingredients, which helps customers who are seeking guidance on how to shop for and cook healthy foods. Two checkout area healthy snack stands were also added to help nudge customers to select more nutritious options.
“Items are moving pretty steadily off of the healthy snack stands! I am very happy with the sales and response from customers,” said Jennifer Holden, Winona Hy-Vee Dietitian. “We sold 530 healthy to-go items in five weeks, averaging around $100 in sales per week.”